Less than 5,500 season tickets sold
The club felt compelled to announce season ticket sales today. “Nearly 5,500,” which is almost half of last season, way down on previous League One seasons and the lowest total (thus far) for 20 years. Meire may well trumpet 5,500 with three weeks left until the first home game, but that number is embarrassing for a club of our size. Bradford announced 3 weeks ago that they had sold more than 11,000, Coventry at the same time 7,000.
Duchatelet will be hit in the pocket by around £1m from up front ticket sales, particularly as a third of the sales are in the cheapest seats in the Lower North. That £1m is shadowed by the £5m lost from relegation from The Championship. Add to this a reduction in sponsorship, matchday hospitality and a dent in fan spending in the ground.
It is unknown to what the 4,500 – 5,000 missing season ticket holders will do. Or the 5,000 or so committed but not season ticket buyers. Some will attend more away games, some may disappear, most I expect will pick their games, and like me they will be eyeing what transfer business is done between now and August 7th and before the deadline at the end of August. Remember there are no post September emergency loans this season.
With the majority of home fans sat now in the Lower North the whole make-up of the atmosphere will be eerily different to say the least. Let’s hope Meire has had the netting taken down!