Who is Amaury Gerard?
Roland Duchatelet’s newly appointed Network Media Manager for Standard Liège, Charlton Athletic, Ujpest FC, AD Alcorcòn and Carl Zeiss Jena according to Gerard’s profile.
A Belgium, with a background in telecommunications, sales, marketing and product management most recently working for one of Belgium’s main sports broadcasters. It would appear Roland Duchatelet has employed Gerard to oversee the media and communication output at a network level. He will be based in Budapest, the home of Ujpest.
Gerard told me that he feels the individual clubs can create synergies in many ways, commercially, by the exchange of players and the pooling of operational experiences and resources for instance. Each network club will meanwhile keep its own dedicated media team, but one would think with different reporting lines. It will be interesting to see how the network exploits the media and it’s buying power as one in different markets.
Not a wholly unexpected move by Duchatelet. Amaury also hinted that we will start to see more network appointments and I would not be suprised if Duchatelet has a network Director of Football on his list.